Press & Investors
A founder‑led UK category leader in the making.
Surreal Comfort is redefining premium period care through personalisation, sustainability and founder‑led curation. Soft launch: 1 August 2026.
20
Soft launch boxes
20
Deterministic configurations
24+
UK‑vetted suppliers
3:1
Target LTV:CAC
The opportunity
The UK menstrual care market exceeds £400M annually, with premium and subscription categories growing double digits. Existing players compete on function — Surreal Comfort competes on routine, personalisation and trust.
Soft launch plan
20 boxes ship 1 August 2026 — 10 Plus, 6 Standard, 4 Deluxe — supported by micro‑influencer seeding, founder unboxing content and paid creative tests. Scale into 3PL fulfilment once monthly volume passes 250.
Investor contact
For pitch deck and financials: investors@surrealcomfort.co.uk