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Press release: Surreal Comfort launches personalised luxury period comfort in the UK

26 August 2026

**FOR IMMEDIATE RELEASE — 1 August 2026, United Kingdom**

Surreal Comfort launches personalised luxury period comfort in the UK

Surreal Comfort, the founder-led UK subscription for personalised period care, has officially launched. Every box is matched to the member through a short comfort quiz — cycle length, symptom pattern, product preferences and the small rituals that actually help — and arrives discreetly, on time, each month.

"Period care has been treated as a commodity for decades," said the founder of Surreal Comfort. "We built the opposite: a considered, personal ritual that treats comfort as something worth designing properly."

What members get

  • **Standard — £24/month.** Personalised period essentials matched to flow and cycle.
  • **Plus — £38/month.** Essentials plus targeted comfort and self-care picks.
  • **Deluxe — £65/month.** The full ritual: premium comfort, self-care and seasonal extras.

All tiers include quiz-matched personalisation, flexible skip and pause, loyalty rewards and a referral programme. Boxes ship discreetly across the UK.

Why now

UK shoppers are moving from generic multipacks to considered, personalised care. Surreal Comfort combines that shift with a premium, inclusive and unmistakably founder-led brand — built with members rather than at them.

About Surreal Comfort

Surreal Comfort is a UK direct-to-consumer subscription delivering personalised luxury period comfort. Founded in 2026, the company is building the UK category leader in personalised period care.

**Press and investor enquiries:** see the [Press & Investors page](/press).

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From the journal to your door
Take the 60-second personalisation quiz Flow, symptoms, scents — matched to one of 20 box configurations.What's inside each box The full contents list for Standard, Plus and Deluxe.Period kit essentials checklist The eight items every period kit should contain, and why.Compare Standard, Plus & Deluxe boxes Three tiers of personalised period care, from £24/mo.